For those wanting a quick snapshot of what’s what from the latest NPD July 2011 numbers, here’s a quick breakdown with some easily digestible commentary.
Video Games Sales Look Pretty Low
- 26% = Decline of U.S. Retail Sales of Video Game Systems and Software From Last Year
- 30% = Decline of New Video Game Sales and Software From Last Year
While the numbers may look bad at a glance, every console on the board is entering the late stages of their lifecycle. Microsoft’s Xbox 360 is in its sixth year, the PS3 is five years old, and so is the Nintendo Wii. Declining console sales should be expected. And since we’re still in a pretty crummy recession, game sales should be expected to take a dive.
Console Sales in July 2011, Xbox 360 on “Top” (Not Counting the DS)
- 277,000 = Number of Xbox 360 Units Sold in July 2011.
- 443,500 = Number of Xbox 360 Units Sold in July 2010.
- 1.7 million = Number of Xbox 360 Units Sold in Q1 2011.
- $250 million = Retail Sales for the Xbox 360 Platform (Hardware, Software, and Accessories)
- 190,000 = Number of Nintendo Wii Units Sold in July 2011.
- 148,000 = Number of PlayStation 3 Units Sold in July 2011.
- 290,000 = Number of Nintendo DS Units Sold in July 2011
Microsoft is likely banking on Gears of War 3 to sell some more Xbox 360 consoles late into the year, while Sony has Uncharted 3 coming up. Nintendo, as usual, plays to the beat of their own drum, but with the PlayStation Vita looming in the distance, it’s going to be interesting to see how the price drop affects sales of the Nintendo 3DS. Retailers are certainly doing their damnedest to capitalize on impulse buyers before the holidays.
Top 10 Games of July 2011 (Catherine Didn’t Make the Cut)
- 1. NCAA Football 12 (X360, PS3)
- 2. Cars 2 (Multi)
- 3. Call of Duty: Black Ops (Multi)
- 4. Lego Pirates of the Caribbean: The Video Game (Multi)
- 5. Just Dance 2 (Wii)
- 6. Major League Baseball 2K11 (Multi)
- 7. Zumba Fitness (X360, PS3, Wii)
- 8. Fallout: New Vegas (X360, PS3, PC)
- 9. New Super Mario Bros DS (DS)
- 10. Mortal Kombat (X360, PS3)
Hey, I can’t that Cars 2 did so well either — but keep in mind, that’s counting console and handheld sales, which also explains “Johnny Depp the Game”. NCAA Football 12′s dominance is a nice surprise, although that’s largely because Madden still isn’t out. What didn’t make the top 10? Catherine and Shadows of the Damned. Bummer.
On another note, how about that New Super Mario Bros DS? Maybe all those 3DS owners are buying it up because there aren’t many 3DS games out. And technically, the DS was the biggest seller of the season.